There is so much more to creating and maintaining an Internet presence than most people realize. Many peole make the mistake of taking too casual of an approach of creating and promoting their website. Some believe wrongfully, that the asnwer to an internet presence can be found in an advertiesed "create your own website in a few easy steps" only to disciver later that when they built if and "no one came" to their site. Some advertisements call for your "building your own website in less than one hour!" And still others, get sold a package from developers that uses all their budget in trying to make a beautiful site, but leave no marketing dollars to promote the site, again resulting in no traffic.